Leading the Apprenticeship Charge: Kelly Marie McAllister on Opportunity, Skills, and Ambition at Luminate Education Group
As businesses across Yorkshire grapple with widening skills gaps and the need to build future-ready workforces, apprenticeships are once again taking centre stage. At the heart of this is Kelly Marie McAllister, recently appointed Group Director of Apprenticeships at Luminate Education Group – one of the largest college groups in the UK.
With 16 years of experience in further education and apprenticeships, Kelly joined Luminate with a clear ambition: to drive growth, enhance quality, and ensure apprenticeship delivery meets the needs of both learners and industry – locally, regionally and nationally.
“I was ready to take the knowledge and expertise I had developed over my career and put it into practice on a larger scale,” says Kelly. “Luminate is the fourth largest college group in the country, and the opportunity to help shape its apprenticeship strategy genuinely excited me.”
A Vision Built on Experience
Kelly’s experience in the sector has been a powerful influence on her leadership style. Her ethos centres on being a “positive disruptor” – using her platform not only to shape apprenticeship strategy but also to widen participation, drive innovation, and advocate for long-lasting change.
“My experience has given me the confidence to use my voice. I’m passionate about providing life-changing opportunities for those entering apprenticeships – and also for those working within the sector,” she explains.
Now in post, she has quickly established a clear set of priorities: growth, quality, culture and reputation. One of her first actions has been to strengthen Luminate’s team of apprenticeship specialists across both employer engagement and teaching and assessment. But just as crucial is the work she’s leading externally.
“We’re developing new and exciting networks regionally and nationally for both employers and apprenticeship specialists. Collaboration is key if we’re serious about tackling shared challenges around skills.”
Addressing the Region’s Skills Needs
Luminate’s apprenticeship provision has a broad footprint, including Leeds City College, Harrogate College and Keighley College – each with its own local identity and employer needs. Kelly is acutely aware of how critical it is to align apprenticeship delivery with those local priorities.
“We’re seeing acute shortages in sectors like construction, engineering and manufacturing, and health and care,” she says. “These are being exacerbated by a lack of qualified tutors leaving industry for teaching roles in FE. That’s why employer collaboration is so important – so we can share their expertise with the next generation, their future workforce.”
As part of her strategic approach, Kelly is keen to balance national data with real-world employer insight. She values the recent creation of Skills England, which is set to provide national direction, but believes that on-the-ground engagement is just as vital.
“I’m passionate about developing a destination-led curriculum. Skills England and labour market data give us the headlines, but meeting directly with local employers – from microbusinesses to SMEs and large levy payers – gives us the context. You need both to make informed decisions.”
Evolving How Apprenticeships Are Delivered
Internally, Kelly is also rethinking how the Group engages with employers through redesigned Employer Boards. The aim is to deepen partnership working and ensure feedback directly informs curriculum development and delivery. At a time when employer participation is often a limiting factor in the number of apprenticeships taking place, strong collaboration can ensure that the number of apprenticeships on offer more closely meets demand.
“We’ve updated our terms of reference and are really driving forward the idea of collaboration across the group. It’s about co-creation – building pathways that work for businesses as well as learners.”
This evolution is particularly relevant as apprenticeships continue to shift in public perception. Kelly believes strongly in reframing the apprenticeship offer – not as a second-choice alternative to university, but as a high-quality, sought after route that takes learners directly into the workplace, or even to degree level and beyond.
She’s also focused on inclusivity – ensuring that apprenticeship opportunities reach underrepresented communities and learners who might otherwise miss out.
Looking Ahead
Kelly’s long-term vision for apprenticeships at Luminate is ambitious, but it’s rooted in a strong belief in the power of collaboration and civic responsibility.
“We’re not just here to respond to employer needs – we want to lead. Apprenticeships should be transformative for individuals, businesses, and entire communities.”
As Yorkshire and the UK continue to invest in skills and growth, leaders like Kelly are ensuring that apprenticeship delivery is more than reactive – it’s strategic, collaborative and future-facing.
